XLT Media Group brand guide

XLT Media Group is a trade name of Altstead LLC.

OUR LOGO
Use the supplied SVG files when you need a logo that can change size.
Use the PNG files when you need an image file.
The SVG files use outlines and do not need installed fonts.
Use the dark logo on light backgrounds and the light logo on dark backgrounds.
Leave space around the logo equal to the height of its lowercase x.
Keep its shape, colors, and font. Do not stretch it or add effects.
Use these files to refer to XLT Media Group in articles or agreed work together.
Only show an agreed partnership or endorsement.

OUR COLORS
Ivory      #F3F1E9  RGB 243 241 233
Ink        #20211D  RGB 32 33 29
Persimmon  #E94820  RGB 233 72 32
Stone      #E5E7DF  RGB 229 231 223
Use ink for small text on ivory. Use dark text on orange.
Check that the text is easy to read.

OUR FONTS
Use Manrope for headings and menus.
Use medium weight for normal headings and semibold for emphasis.
Use DM Sans for paragraphs, labels, and form fields.
The download includes the webfonts and their original license notices.

OUR WORDS
Explain what we do in plain words.
Use complete sentences and short paragraphs.
Leave out colons, semicolons, and dashes in website copy.
Tell readers what the work includes and how to get in touch.

CONTACT
https://xltmedia.com/contact/
https://xltmedia.com/brand/
